Attention Attire was created as a response to Irish festival campsite waste. Every year, hundreds of weekend camping festivals across Ireland generate tonnes of camping waste that is extremely difficult to recycle. Items at the epicentre of this waste crisis are tents, sleeping bags and other material based camping gear which is near impossible to salvage sustainably.

We create limited edition, handmade outerwear and accessories from upcycled camping gear left behind at Ireland’s music festivals. Each piece is crafted with recycled materials that would otherwise end up in landfill. We reuse everything – zips, toggles and velcro – ensuring nothing goes to waste.